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CRANN's Biggest Launch Ever!!!!

Eoin Mc Guinness
Posted by Eoin Mc Guinness on Nov 2, 2021 10:41:00 AM

I've been working on CRANN for almost 5 years now and today I'm delighted to say we have had our biggest ever launch! I honestly couldn't be happier for the effort, time & long hours by our team to get here. 5 new unique Bluelight Glass Designs, 2 Irish Blog Oak Watches and 2 all-new Smart Watch Bands. Not to mention a whole new website! 



Our new bog oak watches are made from reclaimed Galway bog oak sculptures that would go to end up in a landfill.

These sculptures were broken down into veneers and then pressed together to create workable blocks.

These blocks were then sent to be manufactured in the typical CRANN process using recycled stainless steel.

Crann Irish Bog OAK Watches



It's hard to believe it was 1 year ago we launched a test set of blue light blocking glasses based on a number of customers asking for them. Now after a year of testing and product design we are back with 5 new styles which we couldn't be happier with! 


As with all CRANN products we have manufactured these new styles with recycled stainless steel & wood. With a number being created with Bio-Plastic and wood. 


Let us know what you think? 



Why a new website? 

The cool thing's about running an eCom brand is you have to innovate or you die and that stands not just for products but for your website.


Customers expect an exception experience online and if you don't deliver they won't come back! Your Home page is like the guy outside of Brown Thomas that says hi before you even get inside. You get a happy feeling before you enter and you feel like they care (Homechoice is also great for this).


Your Home page needs this vibe and sadly I personally wasn't feeling the love so we redesigned it to make it easier to understand WHO WE ARE, WHAT WE STAND FOR & of course our one-of-a-kind products!  

Crann Irish SustainableFashion brands New Website


Another big part of this new site has a new stripped-down user experience to help customers have the easiest possible way to find the products, answers, or overviews they need when making a decision online!  

Topics: Irish